"My turning point and call to action was when I was at the Olympic Trials taking care of some of my athletes. One athlete in particular picked up a sports drink from the elite athlete hospitality center and shouted with disgust, "The first ingredient is high fructose corn syrup!" and proceeded to put it back. How could companies feel good about providing athletes with ingredients like corn syrup, artificial colors, and other artificial ingredients that will detract from their health as they are pushing themselves to be the fittest they can possibly be? You have to be the healthiest version of yourself in order to be the fittest version of yourself. Instead of complaining about it, I decided to do something about it. That is why I created The Human Nutrition Project. I want The Human Nutrition Project to be a platform where athletes can go to get the best products on the market, learn about how to stay healthy while getting fit, and offer resources for athletes to investigate their health and make sure they are staying on track. Being fit does not equal being healthy. You need to invest in your health as much as you are investing in your fitness. This is crucial in reaching your highest fitness potential and extending longevity in the sport."
-Dr. Noah Moos